March 14, 2023
Solemma, owner of the Salamander and Reborn shoe brands, had been in receivership since September 26th and was finally liquidated by the Annecy Commercial Court on February 23rd. This decision will result in the closure of 19 stores and the loss of 100 jobs.
A year ago, Grégory Cottier took over with Florian Wernert the Salamander branch for the French and Belgian markets, which was in danger of closing. Although the company was placed in receivership last October, the manager remained optimistic. He told FashionNetwork.com that the receivership process should help the company overcome cash flow problems and allow fledgling shoe company Reborn to continue growing.
“We were initially going to go sell the assets, the three Salamander stores, for €1m, which would have allowed us to create a cash carry-over. But the process has been delayed. Find an investor and draw up a continuity plan.You can submit.But the commercial court rejected that.History and employees think first.
Previously, CEO of Salamander France, Grégory Cottier outlined to FashionNetwork.com his plans for Salamander a year ago: to revive the brand and transform it into a new multi-brand shoe store, offering its own brand and services based on social and environmental responsibility. . . Opened the first store in Strasbourg.
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